Abundance

Visual effects and supervision for a short speculative piece produced for the 2022 London Design Festival. 'Abundance' is a call to action for designers to explore the concept of regenerative design. The film provides a glimpse into an urban society where regenerative design practices are the norm, and showcases forward-facing contemporary pieces that seek to surpass current sustainability targets; from food to fashion, and personal transport to personal tech.

The film follows a young regenerative designer as she experiences a full working day. As we witness her eat a home-grown breakfast, travel on a 3D-printed, zero emissions cargo bike, and stop for an AR-assisted site visit, we gradually learn of the tragic losses she and the city has faced due to widespread flooding and short-sighted policy. The film culminates in a communal harvest celebration as the night sets in. Friends, family and neighbours share a meal as they watch a nation-wide holographic broadcast, allowing them to reflect on the changes London has experienced, and look towards the global community to see how regenerative thinking and action has taken off around the world.