Bartlett Summer Show 2020
A short film responding to the student and faculty experience during the Covid-19 pandemic, promoting the school's first ever online end-of-year show.
Trailer | Virtual Exhibition
In September 2020, the Bartlett Summer Show moved entirely online for the first time in the history of the school in response to measures preventing the spread of Covid-19. This two-minute trailer was commissioned to tease the site shortly ahead of release, and cue the launch.
The opening of the Summer Show as a physical exhibition has traditionally been a momentous occasion, where the energy that has come to a peak with the completion of the academic year can be released with a bang. Yet 2020 was marked by anticlimax, and exhaustion from months of solitary remote working, the trailer needed to reflect a longing for typical student life, the faculty, and the city, while providing a sense of closure and collective effort.
The Gordon Street façade of the school has held a window display stacked with student work for every show since the building's refurbishment in 2016, and has become the public face of the Summer exhibition. Here, the glass wall is softened into a curtain and functions as a threshold between the real and the digital, grounding the online exhibition and linking it to a shared experience of the school.
For:
The Bartlett School of Architecture, UCL
Year:
2020
Sound Design:
Web Design:
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By gently transitioning between three moments in time in one continuous motion, the trailer aimed to compress a uniquely drawn-out academic year into one deep, cathartic breath. By taking a slower pace, the trailer could reflect the quieter and more solitary way of working students and staff had grown accustomed to, while capping-off the show and easing into the new autumn term.
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Caption Title
To help blend from the physical exterior of the school to the virtual realm of the show site, the camera behaves in contradiction to the space it occupies. At first, the camera trucks left to right at a constant speed and level in a computerised manner, before coming off the rails and adopting a handheld motion as the real fades away.
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